The data we collect varies on the interactions you make with us, and the products you purchase. This data may include:

Name & contact information - e.g. First & last name, email address, mailing address, phone number and permission on how we use these to contact you.

Financial data - e.g. Your date of birth, proof of identification, credit history information and proof of income and residence.

Payment data - e.g. Your payment instrument number (for example credit card number) and the security code associated with your payment. These details are handled by a payment provider and we never store your payment information.

Behavioural data - e.g. how you use our online products and services, information from communications sent between us such as emails & phone calls, the devices and technology you use to access our online service and the location you access it from,

Vehicle data - e.g. Your vehicles servicing & MOT history, registration number and date.

Legally required data - e.g. A copy of your driving licence when using a courtesy car in case of any motoring offences, you and your vehicle may be present on CCTV recordings from visits to our dealerships.

We also collect information you provide to us and the content of any messages you send to us electronically, by post and over the telephone. Any phone conversations may be monitored and recorded.

When you use our website, we may record how you use our site to help us improve the online service we provide to you.

These sources may include:

Data you give to us -

When you request information about one of our products or services

When you speak to us over the phone or in one of our dealerships

When you contact us via our website, social media or via our webchat

From emails, letters and SMS

From financial account reviews if you have any financial products with us

When you participate in competitions or promotions

When you participate in surveys or give us feedback

Data when you use our services -

Payment and transactional data

Profile and usage data, including how you use our online services such as our website, online tools, emails and social media

Data from third parties -

Companies who introduce you to us e.g. vehicle advertising platforms

Insurers

Social networks

Government agencies

We have three basic uses for your information

To provide you with the products you purchase from us and to operate our business

To communicate with you electronically, letter, SMS and phone

To show relevant advertisements to you in products offered by 3rd parties

Providing our products - We use your data to provide you with products, such as vehicles, servicing and repairs to your vehicle and offer financial services. We require this data to meet the legal requirements for providing you with these products and services. We also use your data to offer you high levels of customer service and support. We use data to develop aggregated analysis and intelligence that enable us to operate, protect, make informed decisions and report on the performance of our business.

Communications - We use data we collect from you to communicate with you and personalise these communications to make them relevant to you. We may contact you by phone, email, letter or SMS to inform you of any safety or maintenance work which is due or overdue on your vehicle, to provide you with information relevant to you and your current vehicle, to update you regarding your vehicle status, to give you information which you have requested, to request feedback about a service you have received from us or to let you know when a contract for a product or service you have purchased from us is ending. You can also consent to receive relevant promotional communications from us by email, SMS, post or phone.

Advertising - We may use data which we collect in your interactions with us, and some 3rd party services to show advertising. For example:

When you visit our website, your browser stores a unique identifier in a cookie, which is then used by 3rd parties such as Google or Bing to show you adverts relevant to the products or services you have viewed on our site. We may also share this data with third parties, such as Facebook so that they can deliver our advertisements to you within their platform.

The ads that you see may also be based on data we process about you, such as your previous transactions with us, search queries or the content you view. We will hold indirectly obtained data for advertising purposes for 90 days. We may share reports with the third parties we use for advertising on the performance of the campaign, but this is aggregated and will never contain personally identifiable data.

Contract - When the use of your personal data is needed to perform our obligations of a contract we have with you, or to take steps you request before entering into a contract. This could include entry into a competition or contracts for services we broker or directly provide to you.

Legitimate Interest - We may use your data to fulfil our legitimate business interests where we have ensured your information and your rights to that information have been protected. Some examples of this may include using your data to understand our products, services and marketing activity and take steps to improve them; to identify products and services which are likely to be of interest to you and share these offers and information with you; to personalise your experience both online and within our dealerships; to communicate important safety information to you and to detect or prevent fraud, security, safety or privacy issues.

Legal or Regulatory Obligations - Where we believe it necessary we may use your information to comply with a legal or regulatory obligation we must meet. This could be information from an accident report for Health and Safety records or for taxation and auditing purposes.

Vital Interests - In limited circumstances we may believe it is necessary to use your information to protect your own or someone else’s safety or vital interests.

Consent - We will rely on your consent to collect information from you such as cookie information and to send you promotional messages. For instances where we require your consent to use your data you have the right to withdraw your consent at any time.

When you purchase a product or service from us where we act as a broker or franchisee we will share your data with the manufacturer (listed below) or service provider to enable them to provide it to you.

We proudly represent - Ford Motor Company, Mazda Motors UK, Nissan Motor (UK) and Kia Motors (UK)

If your enquiry leads to the purchase of a new car for the purposes of warranty, registration & safety compliance we will share this information with the relevant manufacturer.

We may also share your data with companies we use as agents, for example to provide customer service support or to assist us with protecting, cleansing, managing and securing our systems and databases. They must abide by this data privacy notice and are not allowed to use the personal data they receive from us for any other purposes.

We will only transfer or disclose your personal data in the following circumstances -

If we sell any of our business, we may disclose your personal information to the prospective buyer of the relevant business

In the event of a duty of disclosure due to compliance with legal obligations

To enforce or to comply with our terms and conditions of use for non-compliance

For the purposes of fraud protection and credit risk reduction

We offer you various social media functionality options to generate interest towards our services among members of your social networks and to give you easy access to new information about us and our products. You should be aware that sharing personal information within a social network may result in the being collected by the provider of that social network, this could result in your information becoming publicly available in internet search engine results.

In the event you follow any links to social media or other external links, these websites will have their own privacy policies and we do not accept any responsibility or liability for these. We would always advise you check those policies before submitting any information to those websites.

As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

Click here to view the types of cookies we use and to update your cookie preferences

We will do everything within our power to keep your information safe, however data transmission via the Internet is not completely secure therefore we cannot guarantee the security of your data in transit. Once we have received your information we will use clear policies and procedures to protect your data from unauthorised access, use or disclosure. We will never ask you to email sensitive information such as password details, payment details or personal banking information.

If you suspect you are a victim of fraud, please report this to the police through ‘Action Fraud’ via the website www.actionfraud.police.uk or by calling 03001 232 040. We would also advise you contact the Information and Commissioners Office (ICO) via the website ico.org.uk.

We store your data on secure, protected servers inside the EU. Most of our partner networks are mainly based inside the EU but some may be based outside and these countries may have different data protection rules. We will take measures to ensure that any such transfers comply with applicable data protection laws and that your data remains protected to the standards described within this privacy notice. You can read about the EU e-privacy Directive and the UK’s Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 at ico.org.uk.